You Do Have Options if You Need To Get Glowing Testimonials
If you have bought enough services or products on the net, then you have probably been scammed at least a couple times. Solid and strong testimonials can go a very long way, but it really just depends on the niche you are in. You cannot directly ask for a testimonial, but there are some things you can do to help you get them.
Keep your site visitors in mind because you will need to be aware of how many possible niche audiences you are attracting. In a way, your audience would be broad, and narrow at the same time. For instance, one of your products may be aimed at solving one problem, while the other could be a membership site on a different sub-topic. This is why you need to diversify your testimonials as well, so that you can get direct testimonials from customers for each of these products. Instead of using broad comments/feedback, go targeted for every product to make a bigger impact.
If you really want to knock people for a loop, then do all you can to get video testimonials. The emotional impact is just so much greater there is almost no comparison. Persuasion becomes a lot more easier with a video, where you don't have to struggle to convince your prospects about what you offer. It is a lot like the saying, seeing is believing, and that is an unconscious impact. You will find written testimonials still used more often because it is more difficult to get a video testimonial. When you think about what needs to be done for someone to send you a video, then you will understand why they are more rare. The best approach is to just ask for one, and if possible you will get it. You do realize that videos command higher prices when used in products, and part of that reason is why video testimonials are better.
Keep in mind that just about any little thing can make the difference between success and failure. Everyone has a story to tell, and it is also true that almost everyone more or less likes telling others about their story. It seems to be a fact of human nature that some prefer avoiding business related requests, and that is why there is resistance to mentioning, testimonials.
So avoid using, testimonial, and instead request feedback about any aspect of their experience. This is why you find a lot of sites putting up "Success Stories" instead of "Testimonials", because it just makes it sound less intimidating.
You should make every effort to extract as many candid testimonials as you can because they will flat out help you make more sales.
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